Tanya Zumach
Portland, OR
tanya(at)zumach(dot)com

SUMMARY

Experienced manager provides online marketing and fundraising consulting services to progressive organizations

EXPERIENCE

Metropolitan Group, Senior Director of Online Strategy
12/03 - 7/09 (currently of counsel)
Provide online communications and resource development strategy consulting to nonprofits, government agencies and socially responsible businesses.

Mercy Corps, Senior Web Marketing Manager
12/03 - present
Increase traffic and donations to Mercy Corps site through online partnerships, Internet advertising and email marketing. Direct site design, check-out process and special programs, such as online monthly giving and Mercy Kits. Raised over $200 million in less than two years, and have increased email list by 500%.

Zumach Consulting, President
4/00 - present
Work with nonprofit organizations and campaigns to develop comprehensive technology strategies for organizing, education and fundraising. Selected Projects/Clients:

Astro Data Services
- Direct training and support activities of national list enhancement project for more than 250 LGBT and allied organizations in 20 states
- manage marketing activities, including collateral development and user surveys

NARAL Pro-Choice Oregon
- developed email fundraising campaign
- wrote curriculum and delivered e-organizing training for activists
- set up e-activist alert system and built email list

eyescream interactive, Account Manager
2/99 - 4/00
Handled client relations, including strategic planning, reports, budgeting, and sales. Directed media and creative teams to develop campaigns for clients. Services included:
- Internet advertising (banners, email, sponsorships)
- online marketing (public relations, postings, viral tools)
- site optimization research and implementation (design, competitive reviews)

Woods+Woods Design, Account/Production Manager
2/96 - 2/99
Design studio specialized in branding and packaging.
- directed client relations and managed extensive packaging research, design and production projects
- assisted with consumer research, including focus groups and quantitative surveys

TASC, Inc., Manager of Public Affairs
3/91 - 10/95
Treatment Alternatives for Safer Communities (TASC) is a nonprofit agency that worked with substance abuse, criminal justice, violence, child welfare and AIDS issues.
- developed major policy campaigns for state and federal initiatives, including major provisions of the 1994 crime bill
- assisted with development of the Center for Violence Interruption, a leading national program that addresses race, power and other issues
- coordinated planning and management of national TASC conference, including speaker coordination, location and logistics
- designed, wrote and published newsletters, brochures, annual reports, research papers and other materials
- assisted with fundraising activities, including direct mail and annual awards banquet dinner
- managed media relations

EDUCATION

Drake University, B.A. Advertising and Public Relations

SOFTWARE

Quark, Photoshop, Illustrator, Pagemaker, Dreamweaver, Fireworks, Flash, MS Word, MS Excel, MS Access, FileMaker, ebase, Powerpoint